Strategic Marketing & Communications Solutions

Tailored content that drives results and boosts brand engagement.

Media Relations
Business newspaper article
Business newspaper article

Helping you build trust and visibility with the right audiences through professional media outreach.

  • Crafting compelling press releases and media statements

  • Press & media scan for documentation and analysis

  • Building and maintaining strong journalist relationships

  • Coordination of press events and media briefings

  • Managing press coverage for B2B, technical, and automotive industries

  • Crisis communication and proactive reputation management

  • Shaping the CEO’s voice for interviews, op-eds, and media appearances.

black framed eyeglasses
black framed eyeglasses
boy singing on microphone with pop filter
boy singing on microphone with pop filter
Content Creation

Creating clear, impactful content that translates complex ideas into engaging stories across channels.

  • Tailored LinkedIn and social media content for B2B audiences

  • Developing thought leadership content and CEO voice communications

  • Transforming technical, complex topics into clear, understandable messaging

  • Producing blogs, articles, white papers, customer success stories and digital storytelling assets

  • Managing website content, visual identity, and leading site redesigns/relaunches

  • Ensuring consistency across all content and communication platforms

Designing strategic frameworks that align messaging with business goals and drive results.

  • Developing integrated marketing and PR strategies

  • Crafting key messages for internal and external stakeholders

  • Advising on campaign planning and execution

  • Crisis, risk and change communicationplanning

  • Bridging markets in Germany, the US, and beyond with bilingual strategies

  • Preparing CEOs and leadership for Q&A sessions, interviews, and public appearances

  • Managing internal communication channels, including information flow, employee news, intranet, and newsletters

Communication Strategies
black chair lot
black chair lot
close up photography of black and white ceramic mug on table
close up photography of black and white ceramic mug on table
Branding, Events & Sales Support

Driving brand visibility and supporting business growth through strategic marketing and tailored initiatives

  • Creating sales-supporting marketing materials, presentations, image and video and photo content, and customer success stories

  • Ensuring consistent brand communication across all channels to strengthen corporate identity

  • Planning, organizing, and managing international press events, trade fairs, and internal corporate events, including budget and resource responsibility

  • Increasing market presence and optimizing ROI through strategic event participation

  • Supporting sales and business development initiatives with targeted content and marketing campaigns

Ensuring strategic alignment and efficient execution across teams, projects, and international operations

  • Providing strategic advisory to senior management on brand positioning, visibility, and corporate reputation

  • Leading cross-functional teams and coordinating external agencies for media, content or event projects

  • Managing budgets, resources, and agency partnerships to deliver high-impact campaigns

  • Designing and supporting sales, marketing, and business reviews through executive briefs, KPI analyses, and presentations

  • Optimizing processes to promote efficient collaboration and ensure consistent corporate communication

Leadership & Project Management

How I Work & Measure Success

I believe that effective marketing, communication, and PR is not just about creativity — it’s about results you can measure. Every project I take on is guided by clear KPIs and transparent processes, ensuring that progress is visible and aligned with your business goals.

My approach is built on:
  • Transparency: Regular updates, clear reporting, and open communication.

  • Collaboration: Close alignment with clients to fully understand your needs and objectives.

  • Data-driven results: Defining and tracking KPIs to measure impact, reach, engagement, and ROI.

  • Reflection: Continuously evaluating what works, learning from outcomes, and refining strategies.

  • Adaptability: Adjusting strategies based on performance and client feedback to maximize effectiveness.

By combining structured processes with creativity and strategic insight, I ensure that every campaign and communication effort delivers tangible, measurable results.

Alexandra's expertise transformed our communication strategy, making our complex ideas accessible and engaging. Her dedication truly elevated our brand's presence in the market.

John Doe

A professional woman presenting marketing strategies to a diverse group of clients in a modern office setting.
A professional woman presenting marketing strategies to a diverse group of clients in a modern office setting.

★★★★★